The Phillies today announced an increase in ticket prices; hikes will range from $2 to $5 per seat throughout the park in 2011.
I suppose this was to be expected. After all, the team set a home attendance record of 3,647,249 fans and will enter the 2011 season with a streak of 123 consecutive sellouts. The average attendance in 2010 was 45,028/game.
According to Team Marketing Report, the Phils' average ticket price in 2010 was $32,99, good for 5th in MLB. It is unclear whether the new increases will leap the Phils into a higher slot in 2011.
I'll be completely honest; this doesn't bother me. As a "long distance" fan who attends 2-3 home games per season, I'm actually more pleased that the team will be able to increase it's revenue (and hopefully, payroll) in 2011.
From a less selfish perspective, I also think it's defensible. The Phils play in a Top 5 market, in a Top 5-10 stadium, and are one of the best 5 teams in baseball. Therefore, they have every right (in my view) to charge Top 5 prices.